Everything You Need to Know About Pokemon GO


Pokemon GO, I’m sure you’ve heard of it by now. It’s pretty much impossible to avoid. Even in some off chance you haven’t heard of it, you’ve most likely seen zombie players staring at their phones running into things. That’s right. They’re most likely playing this game.

I’ll be honest…I’m all in. I’ve been playing Pokemon since “gen 1” and for simply nostalgia’s sake…I could not pass this up. I’ve now got a few weeks of experience under my belt and I know quite a bit about the game, “GO” ahead ask me anything.

What is it?

A free to play app for Android and iOS. The point of the game is to GO to as many places around town to find Pokemon. When you encounter one, you can use “Pokeballs” to capture them. Then you can use these Pokemon to fight “gyms” around town (which inevitably are points of interest like churches, parks, shopping centers, malls, etc; where people gather). This is not a game you can play at home. It is almost impossible.

What’s a “Pokemon”?

Abbreviation for “Pocket Monster”. They’re just imaginary creatures that resemble real-life animals that you can capture, train, and well..fight other Pokemon with. Yep…this game is essentially a global “cock fighting” simulator. Hide ‘yo kids, hide ‘yo wives!

How does capturing work?

First you have to encounter a Pokemon in the “wild”. You then will be engaged in a “battle” (with just yourself; there are no Pokemon versus Pokemon battling in the “field”; unlike in the “real” Nintendo games). There are two different ways of engaging: with AR mode  (Artificial Reality) on…or that can be disabled by clicking “off” in the top right hand corner and you’ll just engage on a static “forest” background. It is highly advised to turn off AR if you’re trying to play the game “for serious” as it’s much easier to find and catch your targets.

Once you’re engaged, all you have to do is slide the Pokeball up to where the Pokemon is located; more or less. That’s pretty much it. Your phone orientation is “vertical” and cannot be changed; depending on what you’re engaging, the starting point of the Pokemon is “close” or “far away”; e.g. Pidgeys are close and Zubats start faaar away. Flying things, again, like Zubat, are “off the ground”, so you need to account for that and “throw higher”. You keep flinging Pokeballs until it’s caught (it can break out; if you’ve ever played a Pokemon game before…this is pretty much standard).

There’s got to be more to it than that thought, right?

To go more in-depth, there are two “hit boxes” (well “hit circles”) of interest for each Pokemon. A white circle envelops the Pokemon (it’s bigger or smaller depending on the size of what you’re trying to catch; Weedles are tiny; things like Pinsir are much bigger) which defines where you have to “hit” it to trigger a Ghostbuster’s style capture.

The second circle is colored and progressively gets smaller and smaller, until it resets to the shape of the white circle (which is static; never changes). This process keeps repeating, forever. It takes a few seconds to cycle through. The color of this circle will be either: green, yellow, reddish-yellow, or red (maybe there’s more, but that’s what I can recall). This determines the “difficulty” of capturing the Pokemon. Green being the easiest (will almost always catch on the first try, regardless of where/when you hit it) and getting harder from there.

Finally, the “location” of the continuously shrinking circle matters a great deal. First, the smaller the circle is when it’s hit, the “easier it will be to catch”. Second, there is a “EXP bonus” that can be had depending on if your thrown Pokemon ball lands within the center of the colored circle. You can get +10 EXP for “Nice!”, +50 EXP for “Great!”, and +100 for “Excellent!” throws. Keep in mind, even if you achieve one of these, it doesn’t guarantee you’ll catch what you’re fighting (it really sucks when something breaks out of an “Excellent!”…). But…”Great!” and “Excellent!” throws are “more likely” to yield a capture because the circle is relatively small. Make sense?

Pro tip: “Excellent!” is very difficult to achieve consistently (needs to be basically nothing left of the circle). I always go for “Great!” as you have a good bit of leeway. “Great!” throws require the circle to be about halfway depleted; and +50 is nothing to sneeze at, if you can consistently do this. That said, I don’t know…the game seems to “cheat”, I’ve had throws that sure look pretty damn “Great!” to me, but don’t register anything, so…YMMV.

Anything else I should know about capturing?

There is only one “advanced technique” called “curve ball” (like the baseball pitch). This involves spinning the ball in a clockwise/counter-clockwise motion with either thumb (whatever feels comfortable). The ball will start to sparkle, and like the name suggests, the throw will curve in an arc towards the Pokemon.

For example, I spin with my left thumb counter-clockwise and position the ball to the far left of the screen. When the circle is about halfway depleted (again, I mainly go for “Great!”, I release it to the right of the screen at about a 45 degree angle, the ball will curve back and, hopefully, land right in the center. You also get a +10 EXP bonus for throwing a curve ball, so that’s nice (although, I’ve thrown plenty of curve balls and not received the bonus, so…who knows..). It does not stack with “!” catches though. So if you get a “Nice!”, you won’t get the 10 EXP bonus. Meh. It takes a bit of practice, but it is…by far, BY FAR, the best way to throw balls (the only exception being, “really close up” things; it’s hard to get “Great!” bonuses this way…at least that I’ve found, just throw a really weak straight throw).

Eh…I’ve tried throwing curve balls. I’m not good at them and I’m wasting a lot of balls man..can I just give up?

NOOO!! Again, they’ve the most reliable way to throw, yield the most consistent results, and are the only freaking way you’re going to get Zubats reliably.

Why am I harping on this? Well, when you unlock “Great Balls” (which are stronger versions of Pokeballs; there are also Ultra Balls; again, pretty much a Pokemon standard), sometimes these things curve on their own for no reason. Can you say, “cashgrab”?

Therefore, throwing a curve ball “every time” prevents this from ever happening. Some Pokemon also appear to alter trajectories (Pidgeotto, Zubat, Golbat, etc)…I watched my wife throw 15-20 Pokeballs at a Golbat before it ran away. Throw curve balls, it’ll save your life.

Here’s a decent video showing you how to do it. Seriously, you may waste dozens practicing, but it’ll save you hundreds in the future.

There can’t be anything else with regards to capturing can there?!

I’m glad you asked! Yes! Each Pokemon has some unique traits, you’ll get used to them after you’ve engaged the same type dozens of times. Zubats are far, far away. Weedles have such tiny “circle boxes”, they’ve very hard to capture and tend to run a way…a lot. Spearows and Ratttatatatas (screw them) seem to “attack”…a lot. Each Pokemon has an “attack” sequence that will nullify any ball in the air. I tend to avoid things like these (for other reasons which I’ll get into soon) as catching one reliably isn’t guaranteed.

One last thing, I already mentioned “Great Balls” and “Ultra Balls” as tools you can use to make capturing easier, but there is one other item you can use call “Razz Berries”, these lower the difficulty of the “next throw”. For example, if something is “Yellow”, try throwing a Razz Berry at it and your next throw should be “Green”. I’m not sure if these stack (throw multiple)…I’ve honestly never tried!

That’s pretty much all I know about “Capturing”. Capturing is about 90% of the game, especially at early levels (<15), so…get good at it!

What’s the big deal? Why should I care about getting good at capturing?

Well…because…the game is trying to get you to pay for stuff. You have LIMITED INVENTORY! You only have so many Pokeballs before you run out. Capturing each creature with 1 or 2 throws should be your focus…every…time.

When you run out of stuff, the only way to replenish them (without purchasing new ones) is to find things called “PokeStops” around you.

What’s a PokeStop?

It’s a point of interest in the area. A landmark, a statue, public art, trail markers, things like that. What this means is that…cities and large towns are much more likely to have much larger numbers of PokeStops than rural areas. It also means that you’re not going to likely have one near your house. Hey…did I mention the game is called Pokemon “GO”?

Each PokeStop normally gives you three random items. You’ll get different things depending on what you’ve “unlocked”, but count on getting at least 1 “Pokeball” each time. To collect things at a PokeStop, touch it on your device and when it loads, you’ll see a picture of that artifact. Then, you “spin it” and grab the loot.

Pro tip: You don’t actually have to “touch” everything that pops out. Simply dismiss the window and they’ll automatically be collected. It took me days to figure that out…

Each PokeStop goes “offline” (purple) for approximately 4 minutes and 30 seconds. You cannot collect anything new from it until it becomes available (blue).

Pro tip: Find an area that has multiple PokeStops really close to each other, or ideally, next to each other. For example, a place in my local park has three stops in the same area (an Ampitheatre, a park map, and a trail marker). There’s also benches in the area where you can sit down and restock! It’s beautiful. If you DON’T have something like this in your area…well, you’re screwed. It is going to be very, very, VERY difficult for you to play at higher levels without dropping cash. Be warned…

OK, well, how else is the game trying to take my money?

Oh, I’ll be happy to break it down. These “freemium” games are all the same. They hook you with “free” at the beginning, give you a decent chunk of starting equipment, and eventually…you run out. This game gets to that point around level 15. Not to mention, the higher your level, the more likely you’ll encounter higher level things…which are harder to capture (just because you’re a “high level” doesn’t make *anything* easier).

So how do you combat that? Again, finding a stockpile of PokeStops is essential, but even then…the game has a devious method of screwing you over: you can only hold so many “items” at once. The initial limit is 350. That’s fine at low levels. More than enough. All you have are Pokeballs! But…but…every time you level up, you are granted “more stuff”. Sounds great, right?

Yes, sure…but…there’s a catch. All that stuff eats into your item cap. And “each item” contributes to that cap. So, what happens is…you’ll get Potions (to heal; I’ll go into battling later), Revives, Razz Berries, etc. These end up “putting you over the cap”. For example, say you’re at or near max item capacity…and you level up. All that crap you get at level up time pushes you over the cap. If you look at your item list, it’ll now be like 390/350. This means YOU CANNOT COLLECT ANY MORE ITEMS UNTIL YOU’RE BELOW THE CAP!!!

What does this mean? It means your “Pokeballs” as a percentage of your inventory exponentially declines the furhter you level!! Pokeballs are the freaking lifeblood of the entire game. Without them, game over. You either have to buy “storage upgrades”, THROW AWAY your items, or…*shudder* buy them at the shop (please don’t EVER do this…).

This was my experience…I fought this for a long time, “I don’t want to pay anything…I don’t want to pay anything…I’ll just throw stuff away…Pfff…who needs Revives anyway?”, and that worked for awhile, but the turning point, for me, was at Level 20.

At Level 20, you unlock Ultra Balls and get all kinds of crap. This pushed me, way, way, waaaay over the cap. I gave in. I like the game, I want to keep playing, and I don’t want to waste my time and have to throw away items (which is really bad, you can’t “buy” Potions and they’re pretty rare at PokeStops), so…I ended up having to buy stuff…

What can you buy at the store?

For the most part, most everything in the store is a casual player money trap (you shouldn’t be buying any of this stuff), but there is one item in particular I think is absolutely essential (suspense!). First off, you “buy” things called PokeCoins, which are redeemed for different things.

Side note: Brilliant psychological trick; arcades do this a lot. Disassociate the consumer with their “money” by creating an arbitrary currency that has no logical translation. Items are priced at things like “80 PokeCoins” to give you the illusion they’re cheaper than they are. You don’t ask yourself, “how much is 80 PokeCoins”, you just buy it, the money is already gone. It’s a great trick.

Anyway, you have PokeCoins and you trade them in for “stuff”. What can you buy? Pokeballs (not Great Balls or Ultra Balls, mind you), Incense (increased encounter rate for 30 mins), Lures (set at a PokeStop, significantly increases encounter rate for entire area for 30 mins), Lucky Eggs (2x EXP for 30 mins), Pokemon storage upgrade (default is 250; max is 1000; 250 is more than enough, trust me…), Egg Incubators (I’ll get into this in a second; I think this isn’t worth buying, to be honest), and last, but certainly not least…bag upgrades.

Bags upgrades are, without a doubt, the single most important item you can buy. The default item cap is 250, the max is 1000. Each upgrade adds 50 items to your max. That means, you would need to buy, at maximum, 13 upgrades (2600 PokeCoins). How much is an upgrade? 200 PokeCoins. How much money is 200 PokeCoins? Well, it varies depending on how much you buy in one shot. 200 PokeCoins is, base, $2. If you buy $10 worth, you get 1200 PokeCoins. And…this is what I’ve done. I’ve spent $12 on bag upgrades.

I hate myself. I’m one of the cheapest damn people on the planet, and that $12 is a matter of principle. However….HOWEVER…I am greatly enjoying playing. This game is getting me to exercise and see parts of my town that I’ve never seen before (I’ve driven to so many churches, you wouldn’t believe…). Doing this now gives me an item max of 700, which….whew…is a good place to be. 700 is a very reasonable number. I can always have around 200-250 Pokeballs on me without needing to throw anything else away. When I’m low, I just do a PokeStop run. It’s pretty simple.

If, IF, you decided you were serious about playing this game. I would suggest that you ONLY need to spend about $12 to be in a position where you can function well enough without sacrificing anything.

Pro tip: My advice is…try the game out. If you’re enjoying it and think you want to keep playing, at around level 12-13, buy some storage upgrades. Trust me, it’s worth it.

There ARE ways to get PokeCoins “in-game”. That involves gym battling. This is a fairly complicated topic…I’ll get to that later. My plan is to get the last six remaining bag upgrades by earning the PokeCoins through game play.

You mentioned “levels” a lot. How does that work?

Yes, well, it’s probably the most important thing in the game, to be honest. It determines how strong your Pokemon can become. Each Pokemon has a CP value (Combat Points? Combat Potential…? I don’t know…) that is random on encounter. The higher your level, the higher the encounter CP can be. Also your “level” determines the “maximum” CP any one Pokemon can ever get to. Each Pokemon can be “buffed” through a mechanism which I’ll explain later.

Anyway, that’s a little off-topic, back to “leveling”. If you’ve played any video game, ever, this should be fairly common knowledge. You gain EXP (experience) points by doing various actions. When you’ve reached the threshold to “level up”, you…”level up”, and the process repeats.

What do I get from leveling up?

In addition to higher CP Pokemon, you get “level up” rewards. The “good” rewards are normally divisible by 5. The “best” rewards are divisible by 10. Here is the full list.

Well, this sounds kind of fighting a losing battle. Surely everyone’s at a high level by now…why should I bother trying to play?

Great question. It’s something I grappled with for awhile. I was having a great deal of connection issues and wasn’t able to play for days. All the while, I watched level 20+ players take over gyms. I was like, “how in the heck can I compete with this??”. Why should I bother playing? I should just quit at this point…

The good news is…levels get exponentially harder to obtain. Seriously. Here’s the chart:

Pokemon GO: XP Level Chart (AKA The Reason Nobody is Level 30 Yet) from pokemongo

What does this mean? Well, it means, if you can get to at least level 15-20, you should be able to do gym activities without it being impossible. The game essentially has a softcap on leveling, at least right now.

And…once you get level 20, you’ve pretty much got all you need to engage at “gyms”. So, don’t give up!

All right, what exactly are gyms?

I consider gym battling to be “phase 2” of the game. Much like the main series, the whole point of the game is to collect Pokemon, and level them up to a point where you can fight “gyms”, collect badges…and be the very best, like no one ever was. Ahem. Except, well, in this game, there are no badges, there is no Victory Road, or Elite Four (yet…?), so all gyms are…are gathering points where people play, basically, a version of “King of the Hill”. By that I mean, three gangs fight for territory and call each other names in real life.


Yeah, basically…at level 5, if you go to a gym (which involves physically being in proximity to it), you are given a choice of choosing between Team Instinct (Yellow), Team Valor (Red), or Team…Team…I don’t know, the other one.

The global player breakdowns for each team are approximately: 23% Yellow, 45% Blue, 32% Red.



OK, so what about the battling part?

Right. That. Well, you know all those Pokemon you caught? OK, well, there are two scenarios in play at gyms. The first, you go to a gym that’s controlled by your own team. Say, you’re team “blue bros”, then if you engage a blue gym (seriously, those guys suck so much…I forget what they’re named) you are given an opportunity to “train” at a gym.

This involves you fighting the “gym leaders” with ONE of your Pokemon. This Pokemon cannot die by battling and will always keep 1 HP, if incapacitated (which actually sucks, because..Revive items regenerate 50% HP, 1HP remaining…kind of sucks, you need to use a lot of Potions!). If you win, you get some EXP and increase the “prestige” of the gym. Every 2000 prestige points or so…another “slot” unlocks for that team (i.e. you can put one of your Pokemon at the gym and it can fight invaders). Each gym can get to a level of 10 (and I’m guessing 20000 prestige points; never seen a level 10). This process…takes a long time.

Now if I’m being completely honest…training at your own gym…sucks. It sucks. The EXP is weak, the prestige leveling process is slooowww and prestige only increases significantly if you use a Pokemon with really low CP (and up-to 10 against 1…uh, OK). I’d rather fight at rival gyms.

So how do rival gym battles work?

Oh my, so much nicer. And it’s precisely why I chose team Instinct. We’re the underdogs. We don’t have the numbers, but we have the intelligence. We aren’t part of the herd, we eat the herd. Yeah, that’s right, I’m calling you out…other teams.

OK, back to it…instead of “training” you’re “fighting”. The dynamics are a little different, but still pretty much the same. It’s now six of the Pokemon you choose, versus the current gym leaders, instead of 1. Nice. A Level 1 gym has one Pokemon, Level 3 has up-to three, etc. If you managed to beat all the gym leaders, you will *significantly* lower the prestige level of the gym. I’m talking 2000-3500 points (most gyms have 2000-6000 points).

From dozens of battles so far, gym prestige lowering doesn’t seem to make any difference with regards to how high a CP Pokemon you use, it only really matters if you beat all of the gym members without dying or escaping. The weakest leader is “kicked off” the team as prestige is lowered, making subsequent fights easier (or…well, harder because the top leaders remain, but there’s less to fight). Once prestige reaches 0, it’s destroyed, and *anyone* can take the gym at that point.

These fights yield A LOT more EXP (minimum +150; high level gyms yield 350 or more; I think a Lv6 gym gave me 750) and…well, to be honest, they’re more fun. You can use actual strategy with six Pokemon versus one, so…there’s that.

OK, that’s all well and good, but how does gym battling, you know, work?

Oh, right. It’s simple, yet deep. Here are the basics: if you’ve ever looked at your Pokemon in the main menu you’ll see some stats: CP power, move 1, and move 2. Each move has a power level; normally between 3 and 60. Like the main games, each Pokemon has a one or more “types” (grass, fire, electric, ground, rock, water, etc). These type bonuses also apply during fights. Here is the full list (yeah, the game sort of completely glosses over this hugely important dynamic…).

If your Pokemon has a move that matches it’s type, say, “Water Gun” (Water) and they’re type “Water”, they’ll receive an attack bonus by using the same type. It’s important to have a good “move 1”. During a fight to use “move 1”, all you have to do is “tap” your Pokemon. To use “move 2”, look at your “blue bar” during battle, once it starts shining you can “hold” your Pokemon to activate “move 2”. Finally, there is a “dodge” mechanic….that’s actually pretty freaking critical to surviving. You can “swipe right” or “swipe left” (doesn’t matter which; whichever feels better to you; I swipe right with my left thumb) to dodge.

Here is an example video of how to dodge like a champ:

The trick is the “flashing yellow” emphasis on the screen. Dodge “just” after that is seen. Not the attack animation. Not the move call out (when an opponent uses a special move, it’s called out on screen). Just wait for the yellow animation (it’s like…Father Zapdos is protecting me…). If you dodge correctly, you will take NO DAMAGE (or minimal; seems to be based on higher CP?). Therefore, if you dodge every attack, you can take gyms down with one Pokemon most of the time (provided your CP level is good enough to actually hurt your opponent…).

I would advise watching some more Youtube videos to get a feel of how they play out. However, you’re just not going to get the feel of it unless you fight a few..dozen times.


Anecdote: I got kind of put off by gym battling at first because when I finally got strong enough to try, the game was still really, really, really unstable. Servers would always be down, and that meant really disjointed fights. I couldn’t dodge, there was significant lag, sometimes they wouldn’t work, 1HP glitch, etc. Now that servers have become “manageable” I can dodge pretty reliably and the experience is a lot better!

Is dodging really that important?

Dodging…seriously. Yes! It’s absolutely imperative you get good at this. Each Pokemon has a cadence; learn them. After most “move 1″s you can get 3-4 hits in before they use their next move. After 7-8 moves the Pokemon will use a “move 2”. These are normally the best opportunity to use your move 2. For example, if something is using HYPER BEAM, you can get 3-4 hits in before it even flashes yellow on the screen. Afterwards, there’s a cool down period too, as soon as you dodge, use your “move 2”.

What else should I know about gyms?

Like I alluded to before, rival gym battling is much more fun than training. You get more stuff and it’s more satisfying. Not to mention it feels like it’s an order of magnitude of effort involved in training versus tearing down a gym. I’m serious. You can literally fight a friendly gym 10 times and generate the same amount of prestige fighting a rival gym would yield. All of this points to: CHOOSE TEAM INSTINCT.

What’s the dirty little secret about winning a gym that no one wants you to know?

Vaporeon. Va-por-e-on. VAPOREON! This thing is broken. If the developers have any balls, they will HAVE to nerf this thing. It’s stats are true to the main games. It has a lot of HP and defense, but it’s supposed to be slow. So, what did they do? They gave it WATER GUN, which is one of the fastest / strongest “move 1″s in the game. Plus, it’s WATER, and there are very few grass and thunder Pokemon available to even touch it, and those that do exist…kind of suck. It’s a freaking speedy TANK. Water Gun is SO FAST!! You can get 3-5 hits in before having to dodge. It has no cool down period at all. Plus most Vaporeons know HYDRO PUMP, and that secondary move is pretty good too!

Plus…! They’re easier to find and evolve! Eevees are common enough that you can boost it via Candies and Stardust with reckless abandon. At level 20, I have a Vaporeon that’s almost 1700. PLUS, there’s a trick that if you name Eevee “Rainer” before Evolving, it will be guaranteed to be a Vaporeon! You bring in a team of 6 Vaporeons to a gym battle…you ain’t losing. One Hyper Potion after the battle and you’re good. Pfff…heck, even if one dies use a Revive and it’s got half of it’s ENORMOUS HP back. Did I mention this thing is broken?!

So, let’s recap: it has high HP, high defense, it has strong moves that match it’s type, it has very few Pokemon that can beat it, it has great moves, they’re fast, it’s commonly found, it’s easy to evolve, and can dodge almost anything. It’s a gym killer. It can take down gyms, by itself, in 1-3 battles.

Pro tip: Use Vaporeon.

So, how do I get PokeCoins from gyms?

Two ways. Either beat a rival gym and take over the neutral site by adding a Pokemon of your own. This makes the gym a “Level 1” of your team. Or, boost a friendly gym up a level and add a Pokemon.

Now, if you go into the “Shop” area. In the upper right hand corner will be a shield icon with a number in it. This number can range from 0-10. It indicates how many gyms you’re occupying at one time. At ANY TIME, you can “cash in” this value. Doing so yields 10 PokeCoins x Shield Level. The catch is…you can’t do this *again* for 21 hours (good idea by the designers, 24 hours would be boring, people would always be coming back at the same time).

In practice, gyms *don’t last long*. They are destroyed within hours, if not sooner. Like I said earlier, VAPOREON is a gym killer and everyone has one…or two…or twenty. Do not bank on holding a gym for more than 21 hours…or you must live in the middle of nowhere. Basically, you have to “snipe” and cash in. It’s pretty hard to hold more than even “three” gyms at one time, especially if you’re playing during peak hours.

What I’ve done is, because, well, I’m an adult and have a car…I can drive to every church in the area and take over all the gyms. There’s a high chance no one else is doing this because: a) It’s a church, who is going to a church at odd hours, b) I go to them at extremely odd hours (midnight, 1AM).

Realistically speaking you’re lucky to get 10 PokeCoins a day, unless you’ve just got gyms all over the place. But if you’re got gyms all over the place, you’ve probably got a lot of people playing, and like I said…gyms don’t last long.

I have to keep getting PokeCoins until I have all of the bag upgrades…

You mentioned making Pokemon stronger. How?

Every time you get a Pokemon, you get this thing called “Stardust”. You get 100 per capture. You get some for hatching eggs (a lot actually; depends on the egg, but I’ve seen 1000+), you get some for cashing in gym points (500). I…I think that’s it if I’m not mistaken.

Now in addition to that, each Pokemon and its evolutionary line has a “Candy” named after it. With a combination of “Candy” and “Stardust”, you can “Power Up” your Pokemon’s CP. The max CP your Pokemon can have depends on your level.

OK, you told me how to get Stardust, how do I get Candy?

Two ways: eggs and capturing Pokemon of that type. You want to evolve your Pikachu into a Raichu? Better get some Pikachu candy. If you have a Pikachu, you’ll get a boatload of candy. If you catch a Pikachu, you’ll get three candies.

You can also “Transfer” a Pokemon (which can be done by looking at the Pokemon and scrolling to the bottom of the page) to Professor Oak…err…whatever his name is. This gives you one candy. You also get one candy if you “evolve” a Pokemon, I always forget this.


Basic tenant of the main series. Each Pokemon normally has 1-2 “evolutions” it can perform. These evolutions are more powerful variants of the same basic monster. In science, this is called “polymorphism”. In this game, it’s just called “my cute little thing just got bigger and scarier”.

Eevee is special in that it can evolve into…well, in this game, three different things. Every other Pokemon outside of Eevee take a linear path, and some don’t have any at all.

Again, this is something the game just completely glosses over, but veterans of the series know all of this stuff. In in the end, evolve = more powerful = higher CP potential.

Eggs, don’t forget eggs!

You get eggs from PokeStops. They’re fairly common and max out at 9. Once you’re at 9, you won’t get any more until one hatches. They are in “Pokemon” > Eggs in the upper right hand corner. Once there, you can touch an egg and assign it to an “Egg Incubator”. Again, like in the main series, you walk to hatch an egg. There are three egg distances: 2km, 5km, and 10km. 10km eggs are hard to find, and you can’t “throw away” eggs, so when you find one, try to hatch those first.

Egg Incubators can only be obtained by leveling up (normally at levels divisible by 5) and through shop purchases. I don’t advise shop purchases, your coins are better spent elsewhere. A Lure or a Lucky Egg are coins better spent (and bag upgrades; don’t ever forget those). You’ll normally only have 3 at one time. The reason I don’t advise buying them is…they only have a limit of 3 uses. I mean…that’s not a lot guys. If you could buy a second infinite incubator? Yeah, now we’re talking. I forgot to mention that you get one “infinite use” incubator by default.

Pro tip: Be very, very mindful of how much distance you have to go on hatching an egg. The game is not forgiving if your egg hatches and you don’t acknowledge it, and something happens to your phone or connection. I lost a 5km egg because I accidentally close the app while it was hatcing. Bye egg. Bye Stardust. Bye Pokemon I’ll never meet.

Pro tip: The game is smart. It wants you to “walk” or “ride a bike” like in the games. That means, no trains, no planes, no cars. People have measured at around >10-15 MPH, the game stops tracking this as progress. Now, you can have a car go under <15 MPH, but man…you look really stupid doing this, not to mention you’re ripe to get pulled over by a cop. However, stop and go rush hour traffic? Maybe. Thankfully I don’t have this!

All that said, egg hatching is a good idea. You get pretty insane Stardust (especially at 10km), you get a chance to hatch any Pokemon, not just common ones you find anywhere.

OK, I’m game. I want to level up as fast as I can. Any tips?

Yes, there’s really only one way to do this: Lucky Egg. It grants double experience. The trick is maximizing that 30 minutes.

So you simply have to perform the things that generate the most experience and do them quickly. These are:

  • Evolving
  • Hatching eggs
  • PokeStops

Yes, you get experience by capturing Pokemon, fighting gyms, etc, but you’re looking for things that are FAST. Again, you only have 30 minutes, and you only get a few Lucky Eggs for free. By far, the most efficient way to level is to stockpile dozens and dozens of Pokemon that easy to evolve (read: Pidgey, Weedle, Caterpie; 12 Candy evolves, and to a lesser extent Rattata, Spearow, Eevee, and any other “25” Candy evolutions).

http://www.pidgeycalc.com/ is a good website to estimate your maximums or plan with what you have (don’t forget, each evolve nets one more “candy”; so every 12 evolves is basically 13 evolves for 12 base evolves; *cough*Pidgey*cough*). It takes about 30-40 seconds to evolve a Pokemon and start a new one. Evolving something you don’t already have gives you 1000 EXP via Lucky Egg!

Simultaneously, you should have 3 or more Eggs Incubators going that should all hatch at the same time and should be close to hatching (e.g. start a Lucky Egg with only a few tenths of a km to go). Evolve and walk. If this generates a “new” Pokemon, boom, you just got another 1000 EXP.

You should realistically be able to net 30-50k or more with one Lucky Egg with a good plan and a hoard of Pidgeys. It is advised to be near “Lures” while doing this, in case you find a Pokemon you don’t already have *and* you get 100 EXP per PokeStop instead of 50 (and spinning PokeStops are quick activities).

Do this as early as you possibly can because you’re more likely to have a less fleshed out Pokedex and every “new” thing you find is very helpful.

Why are people finding different Pokemon?

It’s how the game works. Different areas generate different Pokemon. Where one thing is common in one area, it’s impossible to find in another. If you ever find “rarity” maps, they’re all useless. The only things that seem to be common to everyone are: Pidgeys, Rattatas, Caterpies, Weedles….and maybe Spearows? You tell me.

Again, it seems the point of this game is to GO to other places and find different Pokemon.

What else do I need to know?

Not all Pokemon are available at the moment. All the legendaries of “gen 1” are unobtainable: Mew, Mewtwo, Moltres, Zapdos, Articuno…and…ditto. Not to mention…region-freaking-exclusives. North America has Tauros as an exclusive, where Australia has Kangaskhan (lol, of course), Mr. Mime is European exclusive (sounds about right), and Farfetch’d is Japanese/Asian exclusive. Wow, looking at that, that’s kind of…racist? It’s something… And…Ditto. Not sure how Ditto would even work in this game. Ditto just clones who it’s fighting, so…*shrugs*, we’ll see. There are 150 in all, however the game is just going off the “Kanto” map, there’s room for add-ons, I would imagine.

People are cheating using “GPS spoofing”, multiple accounts, and other nefarious activities. Don’t cheat. The developer, Niantic, is banning people for doing this. Don’t be that guy.

Come on, dig deeper. I want to know all your secrets!

All right, let’s go. In no particular order:

  • This game kills your battery. It is highly advised to have a good phone with a long battery life. Close every other app, set your brightness down to as minimal as you can. Buy an external battery charger. This is the one I use. It’s cheap and essentially doubles my battery. There are higher end versions, of course, but I already had this one anyway.
  • Since the game is eating your battery, it’s also probably making your phone HOT!! The one thing I haven’t heard reported anywhere is…this game BURNS. Especially if you throw a lot of CURVE BALLS. My finger tips are literally on fire for hours. It’s the price you pay though, the price you pay. My advice is uh…I don’t know, don’t play as much as I do…?
  • My situation is probably unique, but let me break it down. I have a public park literally a quarter mile away from my house. I can get to it by bike very easily. This has several benefits, I can get PokeStops very quickly on a bike in a park. I’m getting exercise…and COME ON! Riding a bike is soooo Pokemon. Bring bug spray, a water bottle, and you’re off. I’ve been to the park several times for several hours. It should be nicer in the fall
  • I have a job where I can leave the game on and passively wait for Pokemon to pop up. This *does not* work at my house though. I’m guessing the game compensates for how many people are logged in, in the area?? I don’t know. All I know is I can find 40-50 Pokemon at work by just having my phone on in my office. By the end of the day, the battery is near dead, so about 2 hours before I go home, I turn it completely off and charge it to 100%. At this point, my Pokeball supply is running low, so I go to the park (see above) and restock. Repeat. Do this until you have a stockpile of PIDGEY and use a LUCKY EGG. Repeat.
  • I just snipe gyms. After I’ve “cashed out” for the day, I don’t even bother taking over a gym. I know it’s going to be taken very quickly (I’m Instinct after all, we are lone wolves; no one is going to boost my gym). I’m like a Pokemon Robinhood over here. I destroy gyms from the rich and let any poor sap take it. Seriously, screw you blue team.
  • Don’t drive and play the game. I’ll admit, I’ve done it. It’s not worth it. Don’t do it. Your life and others are too important. Wait until you get home until you can go to the park / wherever it is that has lots of PokeStops for you.
  • Buy this thing when it comes out. All the cool kids will have it. Or not…

Who is playing it?

Holy crap…everybody! I’ve seen 60 year olds, kids, families, Asians, Indians, Caucasians, African Americans, gym buffs, runners, cyclists, nerds, jocks, girls, boys, teenagers…literally everyone is playing this game right now! It’s actually kind of unbelievable. The game is very, very simple, but has a decently deep “meta-game” which also draws in advanced players. Casual people are fine just catching Pokemon and getting super-duper excited when a Squirtle appears (hey, I mean…it is kind of exciting). Advanced people are power-leveling and taking down gyms. It’s very well designed to bring in all kinds of players.

Actually, I have no interest in this game at all. I’m just tired of hearing about it. When is it going to die?

Hard to predict, but odds say…not likely any time soon. Like I said, the appeal is very broad. It’s a mixture of nostalgia for older folks, fun for younger people, and curiosity for everyone else. I imagine the casual bubble will pop at some point, but I have to imagine the game has legs. It did just break download records, after all.

As someone that knows a lot about Pokemon (pretty sure I own every generation…what are we up to…like 7 now?), I know there’s a LOT more they can do with this game. They can expand Gyms, have special events, add in more Pokemon (the game only has the first 151; there are literally over 700 right now..and a new game is about to come out), add “shiny” Pokemon, add trading, add PvP battling, add new items, and who knows what else. If Niantic plays this right, this is the next Angry Birds.

Do not underestimate the power of this brand. It’s been strong for 20 years.

Screw you, Team Instinct Sucks, Team Mystic Rules!


*cue the music*


  • Learn how to throw a Curveball and be efficient with your balls.
  • Buy Bag Upgrades over anything else as soon as you can.
  • Chose Team Instinct as it’s the least populated team and rival gym fights are much more fun and rewarding.
  • Properly plan to Evolve Spam during your limited Lucky Egg.
  • Catch every stupid Pidgey you find.
  • Piggy-back off Lures; most highly clustered PokeStops will have these going non-stop.
  • Buy an external battery charger.
  • Live near places where there are lots of PokeStops.
  • Watch where you’re going.
  • Sing this song while playing the game.
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